Journal
Notes from behind the lens
Occasional writing on the craft: how a hotel film or a hospitality shoot actually comes together, what to expect, and the thinking behind the work.
What to expect from a hotel photo shoot
From the first brief to the final library, here is how a professional hospitality photo shoot actually runs, and how to get the most out of it.
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How to choose a videographer for your restaurant
A good restaurant film is made by someone who understands a kitchen, not just a camera. Here is what to look for before you hire.
How much does a luxury hotel film cost?
There is no fixed price, and anyone who quotes one before hearing the brief is guessing. Here is what actually drives the cost of a luxury hotel film.
Why most luxury hotel films look the same
Most hotel films are shot to a checklist, so they end up interchangeable. The ones that convert do the opposite: they choose a point of view and commit to it.